Hillary Clinton’s Logo Made in MS Paint
Since early years of design, I’ve treasured the process involved in logo design. Research, sketch, mockup and finally, digital execution. The excitement would grow at each step. I especially enjoyed the window shopping a.k.a looking for inspirations. Creativity is a beautiful and brilliant thing. But it’s also very subjective. One logo that’s been getting a lot of ‘talk’ is Hillary Clinton’s new campaign logo. When I first came across it on Twitter, I thought, ‘Hmm that’s not bad, I think I like it, but I am not feeling the colours’. Mind you it was tweeted by a respected designer who also liked it. Then I came across this article. Mmmm what? After reading people’s interpretation, my opinion shifted. It’s funny how your thoughts change direction once you see things in a different light. The power of influence and suggestion, I tell ya.
Some of the opinions include,
Hillary Clinton’s logo made in MS Paint (I don’t know, is it?)
It looks like a hospital sign (There is some truth to this)
Finally figured out what the Hillary logo reminds me of pic.twitter.com/rFF47dUlWR— Nate Cohn (@Nate_Cohn) April 12, 2015
Vote for Hillary to move the country sideways (Does it?)
.@HillaryClinton That's a terrible logo. Subliminal message is vote for Hillary Clinton to move the country sideways.— Richard Hornsby (@RichardHornsby) April 12, 2015
A 12 yr did this (Modern art = I could do that + Yea, but you didn’t , I read this somewhere and thought it brills)
I dare say the comments have been dominantly negative. People trolling online, making slurs like, the country’s going sideways, here’s where the plane hit the tower etc. I even found an “I’m with stupid” version of it. Sigh! I guess we all have our opinions and are entitled to say so. But the negativity circulating around this is apalling to say the least. I feel terrible for the designer, who is rumored to be Pentagram’s Michael Bierut. And while Michael is definitely not new to the art of logo design, I cannot help thinking, it must be no easy feat to read comments like these. I will agree, yes, it does resemble the Fed Ex logo. But I don’t see it as an outright copy. Being compared to the Fed Ex logo is by no means a negative, as I think the logo is brilliantly executed.
Hillary’s logo is both, simple and memorable. Simple in a good way, memorable in a mainly negative way, for many.
So what lucky 3rd grader won the Design the Hillary Clinton Campaign Logo contest? pic.twitter.com/JlgthsKP8u— The Punditry (@massfubar) April 12, 2015
Bottom line, as Paul Davies, a psychologist turned designer who works with Etch UK said, “If Hillary is successful, it will be forgotten in a good way. And if not, it will just be forgotten.”
All the best Hillary, girlfriend! Any publicity is good publicity, as long as people are talking. Right?