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Clarice Gomes
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What I Learnt From Paul Arden


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As a graphic & web designer I have to make moves to keep myself acquainted with todays trending news and updates. I spend lots of time on social media platforms like Twitter, Instagram and checking Feedly for interesting blog posts.

One of the things I rarely do is read. I picked up “Whatever you think think the opposite” by Paul Arden. Whose Paul Arden? A legend in advertising and former exec at Saatchi & Saatchi.

It’s a quick read, but packed with some “AH HA” pointers. It brings to focus the value of mind-set. It might not be everyone’s cup of tea. But it’s certainly mine. So as a reminder to myself, here’s a post on what I stole from it.

  • To be memorable, you must be different from the rest.
  • The problem with making the safe/right choice is, so is everyone else.
  • Life is about decisions. Everything we do, we choose. You are the person you choose to be.
  • Knowledge make us play safe. The secret is to stay childish.
  • If you want to know how you life is going to turn out, you just have to know where you’re heading.
  • Aim Higher
  • Don’t wait for perfection. Do it, then fix it as you go.
  • Put yourself under the gun. Ask for positive criticism. The truth hurts, but in the long run it’s better than a polite pat on the back.
  • Be your own worst critic. When things go wrong, accept responsibility, don’t shift blame.
  • How you present yourself is how others will value you.
  • Have a goal, not an ego.
  • Most people are other people. Their thoughts are someone else’s opinions. Advances in any field are made by people with a personal point of view.
  • If work is fresh and new, you can’t expect to like it straightaway, because you have nothing to compare it to.
  • A good idea is one that happens.
  • Don’t be negative about rejection.
  • If you want something, turn up. That’s Woody Allen’s secret to success.
  • The world is what you think of it. So think of it differently and your life will change.

All of these have one thing in common – the mind. It is truly amazing that our futures are controlled by our thinking.

If you can dream it, you can do it.
Walt Disney

Thanks Paul Arden for a positively good read.


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