Heather is a British expat living in Mumbai, India. She wanted to create a brand for her new coaching business from scratch. Heather wanted to incorporate her British background and current place of residence, Mumbai into her branding. Seeing that her offerings were geared not only toward expats or people in India, but international masses as well, I decided to use purples and pinks in the designs that were personal to Heather. The logo was hand-lettered to give it a personal edge, as if to say you are meeting Heather herself and not a company logo. From a hand-lettered logo to brand shoot to responsive website design, it was a fun building this brand from the ground up.